The label Abhilasha & Abhishek reflects silhouettes with chic designs and understated elegance. The design philosophy is simple and wearable for the refined woman of today.
In a true sense, a lady wearing their design is confident and mesemerizing with timeless classic appeal. The company has its roots from retailing its apparels in major cities across the country.
Launched almost an year ago the label focuses on elegance,comfort and creativity.
For the first time Abhilasha And Abhishek showcased their Winter Festive collection “Playful Persia” at Bangalore Fashion Week ‘2016 Bangalore Fashion Week 15th Edition on 7th August 2016 and I was lucky to get a chance to see their wonderful Collection.
In a rapid fire round with 10 questions , I interviewed the designer siblings Abhilasha and Abhishek Sher.
Read the interview here
Tell us something about yourself / Tell us a little about your background
We were born and brought up in Delhi. After schooling I took up management as my graduation while Abhilasha went on to study fashion designing from NIFT Mumbai.
Following my graduation I worked with Royal Bank of Scotland for about 1.5 years and then joined NIFT Hyderabad to study fashion management & merchandising.
Abhilasha, on the other hand, had been ingenious right from the school days. She had joined NIFT Mumbai to study fashion designing and later worked with prestigious designers like Shantanu & Nikhil.
Tell us about your entry into the Fashion industry?
We realized the power and the growth of the Indian fashion world, but also had come to know of the shortcomings of the industry. We realized that there are a lot of creative energies in this industry, but what it lacked was a touch of professionalism. Our education and work experience helped us to understand the market, its requirements, and the various intricacies involved in marketing the product
This motivated us to launch our label “Abhilasha & Abhishek ”
The Challenges you have to face after you started your journey of becoming a designer?
The biggest challenge was to understand what does today’s woman desires to wear
What does Fashion means to you?
Fashion is something which makes you feel happy, comfortable and confident
Tell us about your brand or label and the meaning of it?
The label Abhilasha & Abhishek reflects silhouettes with chic designs and understated elegance. The design philosophy is simple and wearable for the refined woman of today. A lady wearing our design is confident and mesmerizing with timeless classic appeal.
Tell us about your current collection and the reason behind the collection name?
Our collection ‘Playful Persia’ at Bangalore Fashion week ’16 was inspired from the colours of Persian pottery.
Vibrant and bright colours like orange, blue and violet gives it an energetic and young look. Keeping in mind the casual and chic look, the fabrics used were silk, raw silks and organza.
The collection is best described by the name “Playful Persia” as it shows how these persian pottery colours combined with various fabrics are being used in creating some unique silhouettes for today’s women.
Share your experience of showcasing your collection’s on BFW.
BFW 2016 was the first time we presented our collection in any fashion week. Journey with Bangalore Fashion Week and their organizers was pretty good and motivating.
We look forward to showcase our collection in upcoming BFW edition.
Tell us about favourite designer’s out of the current one’s who had participated in current edition of BFW?
I think the best one was Archana Kochar. I liked her print combinations and the way she played with bright young colours like sea and aqua green.
Any Message for the budding designers?
Create your own style statement. Do not be worried about what others are doing and be confident in what you do.
Tell us about your future plans?
We plan to take fashion to non-metropolitan cities of India. We think there is a lot of potential especially in Tier II cities. Growing disposable income and unavailability of desired products make these cities a top choice to do business.
Share your Success Mantra with us?
For us confidence in what we do has been a great source of motivation and success.
Check out brand Abhilasha & Abhishek here – Abhilasha & Abhishek
Follow them on Instagram – https://www.instagram.com/abhilasha.abhishek/
Buy this Playful Persia Collection at – http://www.bfwlabels.com/Designer-Garments.asp?Dsg=ABHILASHA+AND+ABHISHEK
Address – 118 C , Shahpur Jat ( Near UCO Bank), Delhi, India 110049
Landmark – Near Hauz Khas Metro Station
Opening Hours – 11 am to 7:30 pm ( Mon – Sat)
Contact Abhilasha & Abhishek at – 098188 89727
Email them at – email@example.com
Products – Women’s Designer Clothing
Kids ethnic Wear
Pictures Courtesy –