Starting early, just 23 years of age, designer Puja Mapxencar is the power house of talent and the lady behind the Brand Kandida . Recently for the first time she participated and showcased her Festive Winter Collection “Escape-O-Nature” at the most sought after Bangalore Fashion Week 2016, 15th edition.
Here is a glimpse of her collections –
Find the Innocent Deer in you! An Indo Western Printed Kurti inspired from Escape-O-Nature by KANDIDA
Designer Kurti inspired by Escape-O-Nature Showcased at Bangalore Fashion Week By KANDIDA
Inspired by the elephant and it’s ivory tusking. Shop KANDIDA latest collection Escape-O-Nature pret designer kurti
Puja Mapxencar finally walked the ramp for the first time with the stunning showstopper Indian actress Shubra Aiyappa
About Puja Mapxencar
Puja’s passion and love for innovation has been instrumental in ensuring that Kandida becomes a name to reckon with across the country. This 23 year old is driven, always on the go & is ready to explore new avenues. Puja the young entrepreneur has always had an eye for detail. She has been able to understand the lifestyle of her target audience and thus come up with Kandida. A dreamer, a believer Puja’s inclination to create and reinvent, has pushed her to become a successful designer. Versatile, independent and an ethnic lover are some words that describe Puja.
Primarily from Goa, she spent 8 years of her life in Germany. She is grounded, in touch with her roots. Simple and traditional this 23 year old finished her schooling from St. Josephs Institute, Goa. Puja did not end up being a tech geek hence took up a vocational stream in Commercial Garment Designing and Marketing at the Carmel College. She is also a Fashion Design Graduate from NIFT, Bangalore.
Puja was always passionate about Indian Ethnic wear but felt that there is a need for something fresh & aesthetic . So she started focusing on hand printing techniques ruled the design scene. Puja began her journey playing with fabrics sourced from organic roots paired with handmade digital funky prints. Puja wanted create experiences, rather than just outfits.
The brand “KANDIDA” is an online designer wear brand that sells Indian eco-ethnic funky wear.
Organic Quirky Indian Fusion Wear at Kandida gives the customer a never before experience.
I met her at Bangalore Fashion Week 2016, 15th edition when she was showcasing her Winter Collection 2016 “Escape-O-Nature and interviewed her at her first Fashion Show.
Read the Interview here
Tell us about your entry into the Fashion industry?
I studied for 4 years at NIFT Bangalore and soon after working for more then a year in fashion ventures in Goa I decided to open my own label “KANDIDA. The inception of the brand happened in January 2015 and On 3ed October I launched my site and my 1st flagship store in Nizmar centre, Panaji Goa. In few months as goa found something interesting in my designs I got featured in most of the papers and we also got opportunities to be a part of POP Up Bazars like POP IT UP, Mid-Summer Pop UP Bazaar, Summer street festival etc. As months went by I felt confident aboput myself and my label and decided to apply for BFW. The 1st time it wasn’t possible but I filled it again and got selected in the next season.
Share some Professional achievement or milesone’s in your career?
- Won the Best Rotaractor of the year 2014-2015 Award at Rotaract Club of Vasco-Da-Gama
- Won the Most Enthusiastic Rotaractor Award in District level in Rotaract R.I 3170
- Showcased KANDIDAs latest collection Escape-O-Nature at Bangalore Fashion Week Winter-Festive 15th edition along with South Indian Actress Shubra Aiyeppa
- In Goa, The efforts and dedication as a budding designer and entrepreneur has been featured in Timeline goa Magazine, Vasco watch, Goan observer, Viva Goa, Nahvind Times(Zest Edition), Business Goa Magazine, Danik Herald, Tarun Bharat, Gomantak times, Gomatak varta, Goa TV, RDX Goa and Goa doot local TV channels.
- Got an opportunity to interview about her label and her achievements on air for Hello Goa with RJ Pankaj at Radio Mirchi Goa 98.3 FM.
- In Bangalore she has been featured in many newspapers like Indian Express(INDULGE), Eenandu, Andhra Jyoti, Deccan Herald and Deccan Chronicles.
- In the month of August 2016 she got a chance to write an article for the startup designers on entreprenur.com Link:https://www.entrepreneur.com/author/puja-mapxencar
- Many online bloggers like werearethecity.in, unkrate.com, whatshot.in, lookbangalore.com etc interviewed her as one of the budding designers of India.
- invited to be the judge for a Goa state level Fashion Show Topsy-Turvy organized by JCI Murmugao Port at Ravindra Bhavan, Goa.
- CEO and Director of CheerKart.com a Crafts Bazaar online store.
The Challenges you have to face after you started your journey of becoming a designer?
As a designer I was always close to Indian traditions Art and Culture but I was more inclined to quirky prints and innovation. hence I decided to merge all these elements as my USP and create Indian quirky prints with Indian inspirations every collection on my kurtas. The biggest challenged faced is to try popularizing my style of designs to all the fashion conscious people around and to run the company with less funds with big goals.
What does Fashion means to you?
Fashion is about expressing your identity, showing your personality and creating a mark to ever eye. For me fashion and traditions have been always the same because it creates an identity for yourself that originates from your roots and creates a personality for you.
What’s your Signature Style?
We Specialize in Three categories:
Print: We create prints every season which is inspired by Traditional quirkiness of India
Embroidery – We use embroidery to give it that extra sprinkle of life to push our art out of its two dimensions to three.
Experimental Silhouettes–When we say our clothes set you free, we’re not only referring to our prints and fabric but our styles and fits too. Our cuts guarantee comfort without compromising on style.
Tell us about your brand or label and the meaning of it?
The Brand “KANDIDA” is a dedication to her 3 Idols of her life. Her grandmother Kanchan, father Dinesh and grandfather Damodar. The family lived in Germany for more than three decades and were referred to as “Indisch Artz Famille”(The Indian Doctor Family). Despite all the German influences, INDIA was the only source of inspiration for this brand. The name Kandida was created using the first syllable of their names. Kan(chan) + Di(nesh) + Da(modar) = Kan-Di-Da.
Tell us about your current collection and the reason behind the collection name?
KANDIDA a young and quirky retail indo- pret wear based in Goa presents its 1st Winter/Festive 16 Collection at the Bangalore fashion week which is inspired by the theme “Escape-O-Nature”. The pret line collection ensembles consist of funky indo-western kurtas that is inspired by the colorful side of the nature. Pep and colorful vibrant birds and animals prints with a quirky experimental ready to wear describes the look of the collection. The fabrics used at KANDIDA for the WINTER FESTIVE collection are combinations of Cotton and Silk to make you feel festive and comfortable with vibrant fabric colors this season.
The Theme ESCAPE-O-NATURE is inspired by a thought of leaving behind your World to explore oneself and your inner thoughts of life amidst nature. The different animals, birds, sea animals, insects who enjoy freedom in the nature have their own colors of life. This is the whole essence of learning and attaining NIRVANA WITH NATURE for every human kind in the 21st century.
Peace and serenity you will only find with our mother nature and that’s why it’s the best gift for the human kind from GOD.
The Funky Indian Attire with nature side has a geeky feel for giving a young and quirky look at the Bangalore Fashion Week Winter which is our USP at KANDIDA
Share your experience of showcasing your collection’s on BFW.
It was a lifetime experience ever had. Since it was my 1st show ever in the fashion industry everything seemed completely blank. I had no clue what exactly we need to do. I decided to follow my college experience and plan accordingly. By god’s grace I had overwhelming help from my friends and my family and then show was a huge success. From planning to excursion there seemed many challenges but just because we were so excited and positive for the event none of the challenges affected us. Things went so smoothly and we were the only label that sold outfits for less then Rs.3000 at the BFW Store. Our Collection had Ethnic Casual pret wear that had a glam look at the stage. It was simple but due to colors and quirky prints on a kurta it seems very innovative and that’s what the show seemed very special.
Tell us about favourite designer’s out of the current one’s who had participated in current edition of BFW?
I really loved Designer Archana Kochcha’s work. Her theme and Digital printed outfits was fantastic and innovative. The entire show was superb and it was great having Daisy Shah as her showstopper at BFW grand finale
Any Message for the budding designers?
Being versatile and flexible is a key importance for any entrepreneur. Always remember to work smarter and not harder by using your management skill and knowledge. One thing a designer should know that we need to create great designs in less budget and that’s a magic mantra to all the budding designers towards success.
Tell us about your future plans?
As we just did our 1st fashion show at Bangalore fashion week this august we aim in participating in other fashion weeks across the globe and nationally if given a chance to my label KANDIDA.
We are already selling in almost all E-Shopping sites like Flipkart, Amazon Etc. and will be working to list KANDIDA in all E-Shopping Sites as we are an ONLINE retail fashion label. Hopefully we also plan in having stores across India in the next 10 years
Share your Success Mantra with us?
I believe in doing things with full of positivity and Dedication. I always try combining innovation with fashion to create a new look for my products in the market. I make sure try not to miss any opportunity given to me and that’s what makes us reach our goals day by day.
The Changes you would want to bring about in the fashion Industry?
I really want to set a trend of making pret wear in affordable prices. I want every person be a Professional, Entrepreneur. Fresher or a graduate student. Everyone has the right of wearing designer and feel special of themselves.
Tell us about your Support System?
My Support system is Grandparents and my Dad. They have always been my apple of my eye and this brand is a completely dedication to them who inspires me every part of my life
Follow Kandida here :
Contact Number : M: +91-9764006803
Shop Online : www.kandida.in
HO And Flagship Store Address:
Nizmar Centre Near EDC Complex
Atmaram Borkar Road
Ph No. +91-832-2426803
Products of Kandida : Kurtis
Semi Precious Jewelry
Kandida has set out to provide multidimensional cultural and ethnic couture that radiates elegance, fabulousness and funkiness. We special in making getting a theme based collection every 4 months
The designers at Kandida keep in mind the needs of every woman; the student, the working girl, the professional as well as the mother to create pieces for all palates.
The brand “KANDIDA” is an online designer wear brand that sells Indian eco-ethnic funky wear on the site www.kandida.in and also online shopping portals like amazon, flipkart, shopclues, Cheerkart.com, Paytm, Snapdeal, Craftsvilla, Shopo and Kraftly. The brand has its 1st flagship Store opened at Nizmar Centre, AB Road, Panaji Goa.The label was started on October 2015 . In the month of December they started selling in all shopping portals.
Products of Kandida
Theirapparel combines exciting, bold prints, highlighted by embroidery on organic fabrics with experimental silhouettes aredesigned especially for the contemporary woman. The blend of these elements and the fusion of western and traditional inspirations is what makes our brand one of a kind.Their collections are brilliant examples of the vibrancy of Indian traditions with spark of modern uniqueness.
Philosophy of the Label
Kan-Di-Da is a beautiful braid of the three most significant people in Puja’s life. Her grandmother Kanchan, father Dinesh and grandfather Damodar. Her family lived in Germany for more than three decades and were referred to as “IndischArtzFamille”(The Indian Doctor Family) with respect. Despite all the German influences, INDIA was the only inspiration for this brand and their lives, the name Kandida was created using the first syllable of their names. Kan(chan) + Di(nesh) + Da(modar) = Kan-Di-Da.
They cater to traditional and contemporary Earrings, Necklaces, bracelets, anklets and rings made of different materials like semi-precious metal jewelry, Terracotta Jewellery, Sterling Silver Jewellery, paper quilling, and Polymer Clay which is handcrafted with elegance and safe for your your skin.