With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in Bangalore on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users in India.Rich in Vitamin C, fiber and antioxidants, these tiny berries have been favorites among the healthy food lovers for some time now.
Talking about the US cranberry industry and expansion plans in India, source link Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”
Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”
The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.
Keith Sunderlal, India representative, US Cranberries, Alyson Segawa, Manager, International Marketing Accounts, Bryant Christie, Mansi Ahuja, India representative, US Cranberries, Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee and Celebrity Chef Saby, President of Young Chefs Association of India
A special lunch featuring US Cranberries was presented by Executive Chef of JW Marriott Bangalore.
During the live US cranberry recipe demonstration at the event, celebraty Chef Sabyasachi Gorai (President of Young Chefs Association of India) said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”
He demonstrated three versatile recipes highlighting the adaptability and usage of Cranberries as a key ingredient.
Cranberry Glazed Pear & Brie Grilled Cheese with Cranberry Mustard
Warm Cranberry Curd Rice with Cranberry and Coconut Chicken Curry
Pancakes with Orange Sauce,Cranberry and Marshmallow
The highly interactive session ended with High Tea session. The accompaning cookies and biscottie has the US Cranberries in it.
The US Cranberry Marketing Committee also conducted seminars in Mumbai and New Delhi, earlier this year in order to increase the awareness of cranberries across the country.
About the Cranberry Marketing Committee
The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.
About the SCS Group
The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country and is organizing the US cranberries trade seminars in Mumbai, Delhi and Bangalore in India.
The Cranberry Marketing Committee teamed up with Flik Independent School Dining to challenge their professionally-trained chefs to showcase their culinary talent by highlighting the flavor of cranberries in new and unique ways. Flik’s team of food and nutrition experts is dedicated entirely to creating fun, healthful and innovative dining solutions for private and independent school communities.
Here is the recipe booklet of CMC-FlikE-Cookbook.
For more such recipes log in here – www.uscranberries.com
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